maxdev
From web apps and online stores to SaaS platforms and AI automation.
Schedule a consultation ↗We also work with service businesses, from beauty and healthcare to education and construction.
See all industries ↗We write custom modules, optimize performance, and run technical audits on WooCommerce stores, whether we build them from scratch or take over a store someone else already set up.
Already have a WooCommerce store and need targeted technical work, not a new project from zero? You're in the right place.
WooCommerce
PHP
WooCommerce
PHP
Maybe you have a store that works, but it's slow. Maybe you need a pricing rule no plugin covers. Maybe you took over a store built by someone else and don't know what's inside it. In every case, we intervene at the code level, not just at the configuration level.
We review the code, installed plugins, performance, and security of a WooCommerce store built by someone else, with a clear report on problems and priorities.
Pricing rules, shipping calculators, business logic that doesn't exist in a standard plugin, written directly into code and integrated natively.
WooCommerce-specific caching (fragment, object), database query optimization, and reduced load times at checkout and across the catalog.
We build our own extensions that integrate natively with WooCommerce through hooks and filters, not incompatible plugin overlaps.
A theme written specifically for your store, not a universal template loaded with unused features slowing down the catalog.
We swap the theme or replace a plugin without losing products, orders, or customers from the existing database.
Checkout errors, plugin conflicts, stock sync issues. We find the real cause, not just the visible symptom.
Price per customer, per quantity, per category, coupons with complex conditions that standard WooCommerce doesn't cover.
We turn a single-vendor store into a marketplace, with separate dashboards and commissions per seller.
We connect the store, through code, to external systems (ERP, couriers, payments) where no ready-made plugin exists.
We test and roll out major WooCommerce or PHP updates on an active store, without downtime or lost functionality.
We prepare the store for campaigns, Black Friday, or a sudden traffic spike, without going down exactly when it matters most.
We don't start writing code on day one. We analyze first, then intervene exactly where it's needed, with measurable impact.
We analyze the existing store (code, plugins, database, performance) and deliver a clear report on what needs fixing or optimizing, prioritized by impact.
We write code that integrates natively with WooCommerce through hooks and filters, not unstable combinations of third-party plugins that contradict each other.
We optimize caching, database, and images, so load times stay low even with a large catalog or high traffic.
We swap themes or plugins, or run a major update, tested first on a copy of the store, without losing products, orders, or customers.
The projects below are real WooCommerce stores, from technical work with custom modules and ERP integration, to stores built from scratch: the kind of technical work we can also do on your store.
B2B · WooCommerce
We wrote custom WooCommerce modules for Forelit's B2B business logic: per-client pricing and discount rules, accounts generated automatically from SoftOne ERP, payment terms calculated automatically. Code integrated natively through WooCommerce hooks, not stacked plugins.
eCommerce · WooCommerce
We optimized and extended WooCommerce for Hemerama to support full bidirectional sync with SoftOne ERP: stock, price, orders and customers, updated in real time, without unreliable third-party plugins bridging the two systems.
Rebela Goddess, a brand with its own tailoring atelier in Bucharest, previously had a presence only on Instagram. We built them a WooCommerce store with automated invoicing and shipping, plus pre-order support. The demand it generated outgrew production capacity, with the atelier now running at full capacity.
eCommerce · Niche
Pigeonshop.ro is a niche WooCommerce store selling veterinary supplements and products for racing pigeons, under the Dr. Peeters brand. We built the store with a catalog organized by category and manufacturer, tailored to a very specific audience.
RINO is a fashion brand with matching outfit sets for the whole family: women, girls and boys. We built the store on WooCommerce, with clear categories by segment and dedicated "family sets" collections.
SomnART sells mattresses, toppers, bedspreads, bed linens, pillows and duvets, with 25 years of experience in the field. We built the store on WooCommerce, with Oney installment payments built directly into checkout.
Some of the companies we do WooCommerce technical work for.
Yes, that's exactly what we focus on here. We run a technical audit, identify the real problem, and intervene precisely: performance, bugs, custom modules, without rewriting a store that already works.
Online store development means the full process of building a new store from scratch, from catalog to ERP integration. Here we handle advanced technical work on existing WooCommerce stores: custom modules, performance, migrations, debugging.
Yes. We audit the code, plugins, and database, then continue development or fix what's causing problems, without starting from zero.
WooCommerce-specific caching, database query optimization, images and, where relevant, the hosting infrastructure. We measure before and after, so the improvement is verifiable.
Yes. When a standard plugin doesn't cover the exact rule you need, we write our own extension, integrated natively with WooCommerce through hooks and filters.
We test the update on a copy of the store before applying it in production, so we catch any plugin or theme conflict before it affects real customers.
Yes. You can request a standalone technical audit, get a clear report on the problems found and their priority, then decide whether you want us to continue with implementation.
Pick a time for a call or write to us directly. We come back with a concrete technical plan, not a template offer.
or by email: contact@maxdev.ro