ONLINE ADVERTISING

Ad campaigns built for measurable sales, not just impressions.

We run Google Ads, Facebook and Instagram Ads, and TikTok Ads campaigns, with pixels and conversion events set up correctly from day one, so every euro of budget can be traced to a result.

From Search and Shopping to remarketing, we build campaigns on real data, not guesswork.

Where you start How we work FAQ

Discuss your campaignDiscuss your campaign↗ See what platforms we cover

WHERE YOU START

The platforms and campaign types we run.

From Google Ads to TikTok Ads, here's exactly what kind of campaigns we build and what we focus on so your budget delivers measurable results, not just impressions.

Google Ads Search

High-intent keyword campaigns, for people actively searching for your product or service right when they search.

Google Shopping

Product campaigns with an optimized feed, for online stores that want to show up in search results with photo and price visible.

Performance Max

Automated Google campaigns that combine Search, Shopping, Display and YouTube into a single conversion goal.

Facebook & Instagram Ads

Acquisition and retargeting campaigns, with targeting by interest, behavior, or audiences similar to your existing customers.

TikTok Ads

Native video campaigns for younger audiences, with format and tone built for the platform, not repackaged TV ads.

Pixel & conversion event setup

Meta Pixel, Google Ads and Analytics, TikTok Pixel, all set up correctly from day one, so your conversion data is accurate.

Remarketing

We bring back visitors who didn't buy the first time, with messaging different from the initial acquisition campaigns.

Budget & bid optimization

We shift budgets between campaigns based on actual performance, instead of splitting evenly on day one and forgetting about it.

ROI reporting

See clearly what it costs to win a customer on each channel, not just impression or click numbers without context.

Creative & message testing (A/B testing)

We test variations of images, video and copy, so we know what actually works, not what we assume works.

Landing pages for campaigns

We build or optimize the page your paid traffic lands on, so visitors don't drop off right after the click.

Integration with your store or CRM

We sync conversion data and audiences directly from your online store or CRM, for more precise targeting.

HOW WE WORK

What a campaign managed by us includes.

We don't just publish ads. Every campaign goes through the same stages, from strategy all the way to ROI reporting.

STRATEGY & ACCOUNT SETUP

We start from the goal, not the platform.

We analyze the goal (sales, leads, awareness) and structure your Google Ads, Meta Ads and TikTok Ads accounts correctly from the start.

Choosing the right platforms for your goal

Clear campaign structure, easy to track

Pixels and conversion events set up before launch

CREATIVE & MESSAGING

Messaging built for each platform, not one recycled banner everywhere.

We prepare copy and visuals designed for each platform, with different messaging for acquisition versus remarketing.

Different messaging for acquisition versus remarketing

Native format per platform: vertical video for TikTok, catalog for Shopping

Ongoing A/B testing across creative and message variants

CONTINUOUS OPTIMIZATION

The campaign gets tuned weekly, not just at launch.

We adjust budgets, audiences and bids weekly, based on real conversion data, not just once at campaign launch.

Reallocating budget toward what's actually converting

Excluding audiences and keywords that burn budget with no results

Adjusting bids based on real cost per customer

REPORTING & ROI

Reports that show cost per customer, not just impressions.

You get clear reports, with cost per customer and per channel, so you know exactly where your ad budget is worth spending.

Periodic report with cost per acquisition, per channel

Cross-platform comparison, so you know where the budget belongs

Concrete recommendations for the following month

FREQUENTLY ASKED QUESTIONS

Questions we get asked often.

We run campaigns on Google Ads (Search, Shopping, Performance Max), Facebook and Instagram Ads, and TikTok Ads. We pick platforms based on where your audience actually is and what the campaign goal is, not by running everywhere out of habit.

We verify the setup with each platform's official tools (Google Tag Assistant, Meta Events Manager, TikTok Pixel Helper) and test real conversion events before launching the campaign, not after.

It depends on your goal and the competition in your industry. We discuss budget based on complexity and the outcome you're after, after a call where we understand your business context.

Initial data shows up within the first few days, but a campaign needs 2 to 3 weeks of optimization for the platform algorithms to learn who to show the ads to. Stable results usually arrive after the first month.

We look at the landing page too, because a good campaign can still fail on a page that doesn't convert. We can optimize an existing page or recommend changes, depending on what we find.

Periodic reports with cost per acquisition, broken down by channel, plus concrete recommendations for the next period. We don't just send impression or click numbers without context.

We analyze the data, adjust audiences, budget or creative, and test new variants. If a direction still isn't working after sustained optimization, we say so clearly and propose an alternative, instead of continuing to spend budget for nothing.