# WordPress and WooCommerce Speed Optimization > We run performance audits, optimize Core Web Vitals, and cut load times for your WordPress/WooCommerce site or store. - Source: https://maxdev.ro/en/services/speed-optimization/ - Romanian version: https://maxdev.ro/servicii/optimizare-viteza/ - Site index for AI: https://maxdev.ro/llms.txt --- **A fast site wins customers. A slow one loses them.** We run performance audits, optimize Core Web Vitals, and cut load times, so visitors stay on the page instead of leaving in the first few seconds. From a simple audit to a full optimization pass: images, code, database, caching, and server. ## It doesn't matter how slow the site is right now. Maybe you have a low score in PageSpeed Insights and don't know why. Maybe you already have a caching plugin installed, but the site still feels slow on mobile. Maybe you're only now thinking about speed, ahead of a big campaign. Whatever the case, we know exactly where to start. **Core Web Vitals audit** We measure LCP, CLS, and INP using real data from your visitors, not just lab tests, and show you exactly what's slowing the page down. **Image optimization** We convert to WebP/AVIF, compress without visible quality loss, and only load the size that's right for each screen. **CSS/JS minification & bundling** We reduce the number and size of the CSS and JS files blocking rendering, so the browser has less to download before it can show anything. **Lazy loading** Images and videos below the fold only load once the visitor gets close to them, instead of everything loading at once when the page opens. **[WordPress/WooCommerce database optimization](https://maxdev.ro/en/services/woocommerce-development/)** We clean up post revisions, expired transients, and tables bloated by old plugins, all of which slow down every query on the site. **Server-side caching** We configure page-level and object-level caching (Redis/OPcache), so the server doesn't regenerate the same page on every visit. **Browser caching** We set cache headers correctly, so resources that don't change (images, CSS, JS) aren't downloaded again on every visit. **CDN with Cloudflare** We distribute static content from multiple geographic locations, so response time stays low no matter where the visitor is coming from. **Hosting & server optimization** We check the PHP version, allocated resources, and server configuration, so the infrastructure itself isn't the reason for the low speed. **Removing redundant plugins** We review which installed plugins overlap or are no longer used and remove them, so every active plugin has a clear reason to exist. **Mobile-specific optimization** Most of your traffic comes from mobile, where the connection is slower: we optimize images and scripts specifically for that scenario. **Font loading optimization** We preload critical fonts and avoid invisible text while fonts load, so the page doesn't visually jump around once it finishes loading. ## What we optimize, step by step. We don't just install a caching plugin and call it done. Real speed optimization touches four different areas, in this order. AUDIT & DIAGNOSIS ### We know exactly what's slowing the site down before we change anything. We always start with a measurement, not a guess. Every optimization has a clear reason, tied to a problem identified in the audit. We measure LCP, CLS, and INP with Lighthouse and real CrUX data We identify the resources blocking page rendering We prioritize the optimizations with the biggest impact, not the easiest ones IMAGES & ASSETS ### Images are often half the weight of a page. A product catalog with dozens of large photos can slow down a store more than anything else. We optimize every image without losing visible quality. Automatic conversion to WebP/AVIF Compression with no visible quality loss Responsive sizes (srcset), matched to each screen CODE & DELIVERY ### We minify, combine, and remove what's no longer used. Many WordPress themes and plugins load CSS and JS files on every page, even where they're not used. We clean up exactly that kind of dead weight. CSS and JS minification Removing unused code and plugins Defer/async loading for non-blocking scripts SERVER, CACHING & CDN ### Infrastructure matters just as much as code. An optimized site on weak hosting will still be slow. We look at the infrastructure too, not just the code in the theme and plugins. Server-side caching (page, object, opcode) Browser caching with correct expiration headers Cloudflare CDN for global distribution of static content Database cleaned periodically, so queries stay fast ## Companies that chose us as their technology partner. Some of the companies whose sites and stores we've optimized for speed and performance. [Forelit](https://b2b.forelit.ro) [Hemerama](https://hemerama.com) [Somnexpert](https://somnexpert.ro) [Modularbox](https://modularbox.ro) [Electrocamelite](https://electrocamelite.ro) [Pigeonshop](https://pigeonshop.ro) [Rinostore](https://rinostore.ro) [Irigarden](https://irigarden.ro) [Travandi](https://travandi.ro) [Somnart](https://somnart.ro) ## Questions we get asked a lot. ### How do you measure a site's speed? We use Lighthouse and PageSpeed Insights for technical measurements, but we also look at real data from the Chrome UX Report (CrUX), meaning the actual experience of your visitors, not just a lab test. ### What are Core Web Vitals and why do they matter? LCP (how fast the main content loads), CLS (visual stability), and INP (how fast the page responds to interaction) are the metrics Google uses to evaluate a site's experience. We work directly on all three through optimization. ### Does speed optimization affect my Google ranking? [Speed is one of the ranking factors for SEO](https://maxdev.ro/en/services/technical-seo/), but the bigger effect is on conversions: a faster site means fewer visitors abandoning the page before they even see your offer. ### How long does a speed optimization process take? A full audit with a report of recommendations takes a few days. Implementing the optimizations ranges from a few days for a simple site to a few weeks for a WooCommerce store with a large catalog and many plugins. ### Do you only work on WordPress and WooCommerce, or other platforms too? We specialize in WordPress and WooCommerce, where most speed problems come from plugins and the database, but the same optimization principles (images, code, caching, server) apply to other types of sites too. ### Do I need to switch hosting for a faster site? Not always. Often the biggest gains come from optimizing code, images, and the database. [If your current hosting is resource limited](https://maxdev.ro/en/services/wordpress-woocommerce-hosting/), we'll recommend a change, but it's not a mandatory first step. ### Does optimization affect the design or the site's functionality? No. We work at the level of code, images, and infrastructure, without changing how the site looks or works for visitors, unless we find something that's actively slowing the site down, which we always discuss with you first. ### What happens if the site slows down again after a few months? It can happen if you add new plugins, content, or unoptimized images. That's why [we also recommend a maintenance plan with continuous monitoring](https://maxdev.ro/en/services/wordpress-maintenance/), so performance stays consistent, not just good right after optimization. --- ## Contact - Phone: +40 735 343 355 - Email: contact@maxdev.ro - WhatsApp: https://wa.me/40735343355 - Book a call: https://cal.com/daniel.maxdev - Address: 66A Theodor Pallady Blvd, District 3, Bucharest, Romania