# eCommerce Software: Stores, ERP & Integrations > We build online stores, sync inventory with your ERP, and automate invoicing and shipping for eCommerce businesses. WooCommerce, SoftOne, Oblio. - Source: https://maxdev.ro/en/industries/ecommerce/ - Romanian version: https://maxdev.ro/industrii/ecommerce/ - Site index for AI: https://maxdev.ro/llms.txt --- **You sell online, but stock, invoices and AWBs are still done by hand?** We build and connect your online store to your ERP, couriers and invoicing, so every order flows automatically, from click to delivery. We work with B2C and B2B businesses that want to get rid of the repetitive manual work behind the store. ![maxdev eCommerce dashboard, connected to orders, couriers, invoicing and reports](https://maxdev.ro/assets/_opt/pages/industrii/ecommerce/hero-64797070-800.webp) ## It doesn't matter which platform. The problems repeat. We've seen the same bottlenecks at dozens of stores, regardless of niche. Here are the most common ones, and how we fix them. **Stock that doesn't match your ERP** You sell products that are out of stock because the store and the warehouse update separately, hours or days apart. **Checkout that loses customers at the last step** Too many fields, confusing payment redirects, or a missing preferred payment method cut into completed orders. **AWB generated by hand, for every order** Someone on your team types the delivery address manually into the courier's system instead of it being generated automatically from the order. **Invoices issued late or with errors** Manual invoicing, disconnected from the store, brings data errors and delays when the customer receives the invoice. **Different prices and catalogs per client (B2B)** Your B2B clients need different prices, discounts and payment terms, hard to manage by hand. **Syncing with eMAG and other marketplaces** Stock and prices need to be updated manually, separately, on every sales channel you're present on. **Incomplete reports on what actually sells** Without clear data on stock, sales and customer behavior, decisions get made on gut feeling, not numbers. **High traffic, slow store** During campaigns or Black Friday, the store slows down or crashes right when you have the most traffic to convert. ## What we build for online stores. Every piece is designed to remove a specific manual task, not just to “look good”. ![Product catalog and checkout for an online store](https://maxdev.ro/assets/_opt/pages/industrii/ecommerce/catalog-checkout-da9d210b-640.webp) 01 · STORE & CATALOG ### A WooCommerce store built for conversion. We design the catalog, filters and checkout starting from how people search, not from how you have your products organized internally. Catalog structured by real search categories and attributes One-page checkout, optimized for mobile [Multiple payment methods: card, bank transfer, cash on delivery](https://maxdev.ro/en/services/ecommerce-integrations/payment-processors/) ![ERP integrations panel for an online store](https://maxdev.ro/assets/_opt/pages/industrii/ecommerce/panou-integrari-erp-c66bef4e-640.webp) 02 · ERP & INVOICING ### Stock, price and invoices synced automatically. [We connect your store to SoftOne ERP and to Oblio](https://maxdev.ro/en/services/erp-integration/), so stock, prices and invoices flow automatically, both ways, without manual export-import. Real-time stock and price sync with your ERP Invoices issued automatically in Oblio for every order Separate price rules and catalogs for B2B clients ![Automated order and shipping flow for eCommerce](https://maxdev.ro/assets/_opt/pages/industrii/ecommerce/flux-comenzi-livrare-73abd167-640.webp) 03 · SHIPPING & MARKETPLACES ### From order placed to package delivered, with no manual work. [We automate AWB generation with couriers](https://maxdev.ro/en/services/ecommerce-integrations/couriers/) and sync orders with eMAG and other marketplaces where you sell. AWB generated automatically, straight from the order Public tracking for every customer Order and stock sync with eMAG ## Online stores, built exactly like this. The projects below are [real WooCommerce stores](https://maxdev.ro/en/projects/), from full SoftOne ERP integrations to stores built from scratch: the kind of store we can build for you too. ![Forelit B2B platform, built on WooCommerce](https://maxdev.ro/assets/_opt/case-studies/forelit/screenshot-6759c5f0-640.webp) ![Forelit](https://maxdev.ro/assets/_opt/case-studies/forelit/logo-2f308240-132.webp) B2B · eCommerce ### b2b.forelit.ro WooCommerce SoftOne ERP Automation Forelit needed to fully digitize and automate its [B2B operations](https://maxdev.ro/en/services/woocommerce-b2b/). We built the platform on WooCommerce, connected directly to SoftOne ERP: client accounts created automatically from the ERP, prices and discounts based on advanced per-client rules, automatically calculated grace periods. - 3 clickssimplified checkout, with address and delivery window picked from the account - 100%invoices and client accounts synced automatically from SoftOne ![Hemerama store, synced with SoftOne ERP](https://maxdev.ro/assets/_opt/case-studies/hemerama/screenshot-59282b73-640.webp) ![Hemerama](https://maxdev.ro/assets/case-studies/hemerama/logo.svg) eCommerce · Retail ### hemerama.com WooCommerce SoftOne ERP Stock sync We synced the store with SoftOne ERP for everything that could be synced: prices, stock, orders and clients flow automatically between the two systems, with no manual work. - Bidirectionalfull sync of price, stock, orders and clients - Real-timeavailability based on physical stock, straight from the ERP, per store ![pigeonshop.ro WooCommerce store, veterinary products for racing pigeons](https://maxdev.ro/assets/_opt/case-studies/pigeonshop/screenshot-03f47183-640.webp) ![Pigeonshop](https://maxdev.ro/assets/_opt/clients/pigeonshop-d3a532d7-160.webp) eCommerce · Niche ### pigeonshop.ro WooCommerce Veterinary products Niche market Pigeonshop.ro is a niche WooCommerce store selling veterinary supplements and products for racing pigeons, under the Dr. Peeters brand. We built the store with a catalog organized by category and manufacturer, tailored to a very specific audience. - Catalog by brandproducts organized by category and manufacturer - Niche audienceveterinary supplements and products for racing pigeons ![The rebelagoddess.ro online store, built on WooCommerce](https://maxdev.ro/assets/_opt/case-studies/rebela-goddess/screenshot-1972d633-480.webp) Fashion · Tailoring ### rebelagoddess.ro WooCommerce Automated invoicing Pre-orders Rebela Goddess, a brand with its own tailoring atelier in Bucharest, previously had a presence only on Instagram. We built them a WooCommerce store with automated invoicing and shipping, plus pre-order support. The demand it generated outgrew production capacity, with the atelier now running at full capacity. - 100%invoicing and shipping automated, built directly into the store - Orders pauseddemand outgrew atelier capacity, resuming soon ![rinostore.ro WooCommerce store, fashion for the whole family](https://maxdev.ro/assets/_opt/case-studies/rinostore/screenshot-268f332a-480.webp) Fashion · eCommerce ### rinostore.ro WooCommerce Fashion Family sets RINO is a fashion brand with matching outfit sets for the whole family: women, girls and boys. We built the store on WooCommerce, with clear categories by segment and dedicated "family sets" collections. - Family setsmatching collections for mothers and children - 3 categorieswomen, girls and boys, clearly organized in the store ![somnart.ro WooCommerce store, mattresses and bedding](https://maxdev.ro/assets/_opt/case-studies/somnart/screenshot-54d01e71-480.webp) eCommerce · Mattresses & bedding ### somnart.ro WooCommerce Installment payments Mattresses & bedding SomnART sells mattresses, toppers, bedspreads, bed linens, pillows and duvets, with 25 years of experience in the field. We built the store on WooCommerce, with Oney installment payments built directly into checkout. - +25 yearsexperience in mattresses and bed linens - Installments3 or 4 payments via Oney, right from checkout ## Companies that chose us as their technology partner. Some of the companies we have worked with so far. [Forelit](https://b2b.forelit.ro) [Hemerama](https://hemerama.com) [Somnexpert](https://somnexpert.ro) [Modularbox](https://modularbox.ro) [Electrocamelite](https://electrocamelite.ro) [Pigeonshop](https://pigeonshop.ro) [Rinostore](https://rinostore.ro) [Irigarden](https://irigarden.ro) [Travandi](https://travandi.ro) [Somnart](https://somnart.ro) ## Questions we get asked a lot. ### Do you only work with WooCommerce stores, or other eCommerce platforms too? We specialize in WooCommerce, but we also review stores built on other platforms, especially when you need a migration or an ERP integration. ### Can you sync our store with the ERP we already use? Yes. We've integrated stores with [SoftOne](https://maxdev.ro/en/resources/softone-woocommerce-sync/), and for other ERP systems we review the available API and build the connector you need. ### How long does it take to integrate an existing store with an ERP? It depends on how complex your pricing rules are and how many entities need to sync: stock, price, orders, clients. Usually between 3 and 8 weeks. ### Can you automate shipping (AWBs) too? Yes, we generate AWBs automatically with the main couriers in Romania, straight from the order, with no manual entry of delivery details. ### Do you also work with B2B stores, with different prices per client? Yes, it's one of our specialties: different catalogs and prices per client, accounts created automatically from the ERP, payment terms visible in the account. ### What happens to the store during Black Friday or big campaigns? [We optimize the infrastructure and the code so the store stays stable and fast at peak traffic](https://maxdev.ro/en/services/speed-optimization/), not just on a regular day. ### Can you take over an existing store built by someone else? Yes. We review the existing code, identify what can be kept and what needs rebuilding, then continue development or do a full migration. --- ## Contact - Phone: +40 735 343 355 - Email: contact@maxdev.ro - WhatsApp: https://wa.me/40735343355 - Book a call: https://cal.com/daniel.maxdev - Address: 66A Theodor Pallady Blvd, District 3, Bucharest, Romania