# maxdev.ro: Software Development. AI. Automation. Growth. > We build digital solutions that simplify processes, connect systems, and drive business growth: web applications, online stores, ERP & API integrations, and AI automation. - Source: https://maxdev.ro/en/ - Romanian version: https://maxdev.ro/ - Site index for AI: https://maxdev.ro/llms.txt --- **Software Development. AI. Automation. Growth.** We build digital solutions that simplify processes, connect systems, and drive business growth. Our expertise is proven by client projects and by the software products we build in-house. ## Software, mostly for eCommerce. For over 8 years we've been building applications, online stores, and integrations for companies in Romania. Many of these partnerships are still going today, because we prefer long-term relationships over projects delivered and forgotten. 8+ YEARS OF EXPERIENCE in software development, with a focus on eCommerce 217 PROJECTS DELIVERED from custom modules to complete platforms 9 ACTIVE PARTNERSHIPS clients we work with consistently, long-term ## We build for ourselves too. That's how we know what we deliver. We invest continuously in software products developed in-house. We run them in production, scale them, and secure them every day, for real customers. All that experience feeds directly into the projects we build for you. ![Ordova panel: courier integrations, automatic AWB generation and order tracking](https://maxdev.ro/assets/_opt/products/ordova/screenshot-d9baf183-480.webp) LOGISTICS SAAS **Ordova** Centralizes online store logistics in one place: integration with multiple couriers, automatically generated AWBs, smart delivery rules, returns, barcode-scanning Pick & Pack, and public tracking for customers. [ordova.ro ↗](https://ordova.ro) ![Praxi app: online booking in a beauty salon](https://maxdev.ro/assets/_opt/products/praxi/screenshot-fd64ee50-480.webp) BOOKING SAAS **Praxi** 24/7 online bookings and management for service businesses: smart calendar, staff administration, automated notifications, and dedicated apps for admins and clients alike. Built to support thousands of businesses at once. [praxi.ro ↗](https://praxi.ro) IN PROGRESS **Product feed optimization** Feeds fully aligned with Google Merchant requirements: titles and descriptions optimized for CTR and conversions, auto-added attributes, automatic categorization. We already use this in client projects, and we're now turning it into a standalone SaaS product. Also from our lab: an Android app for Pick & Pack, and custom modules that boost conversions in WooCommerce stores. ## We build software that scales businesses. From web apps and online stores to SaaS platforms and AI automation. We don't work off templates: every application is built around your business's processes and goals. **[Software development](https://maxdev.ro/en/services/software-development/)** Applications built around your business processes, designed to last and grow with it. **[Web app development](https://maxdev.ro/en/services/web-app-development/)** Fast, secure, easy-to-use web and mobile apps, from MVP to full SaaS platforms. **[Online store development](https://maxdev.ro/en/services/online-store-development/)** Stores optimized for sales and conversions, with custom modules wherever the standard falls short. **[Web development](https://maxdev.ro/en/services/web-development/)** Premium websites with high performance, modern design, and technical SEO done right. **[WordPress development](https://maxdev.ro/en/services/wordpress-development/)** Custom WordPress solutions, plus maintenance, speed optimization, and hosting we manage ourselves. **[WooCommerce development](https://maxdev.ro/en/services/woocommerce-development/)** Fast, scalable WooCommerce stores, connected to ERP, couriers, and invoicing. ## Automated flows, built around your processes. Three flows from projects we built and still run. Pick one to see how the data moves, step by step. ONLINE STORE ### Every order moves through the ERP, the courier and invoicing on its own. Stock is checked in the ERP, the invoice is issued once payment is confirmed, and the shipping label is created with the courier, cash on delivery included. The customer gets delivery updates without anyone copying data between systems. B2B PLATFORM ### Each customer sees their own price, and the order lands straight in SoftOne. This is how the platform we built for Forelit works: more than 700 HoReCa customers order online at the prices negotiated in the ERP, for the location and delivery window they choose. If a customer or product is not mapped, the order stops with a visible error instead of going through wrong. ONLINE BOOKINGS ### The booking lands in the team's schedule, and the client is notified automatically. This is how Praxi, our booking platform, works: clients can only pick free slots, the appointment shows up instantly in the team's app, and the confirmation and reminder go out by SMS. ## We build with Claude, not just talk about AI. We use Claude in development and in our own products, from AI automation to apps published in the app store. - Claude Partner Network member - Daniel Florea, CEO, Claude Code certified - Real examples: data extraction from documents and Praxi, with the app on Google Play [Claude Partner Badge - Claude Code](https://maxdev.ro/en/claude-partner-network/) ## WordPress.org authors: free plugins for Romanian online stores. We publish free plugins for the problems we see in Romanian online stores. The first one: company invoicing, filled in automatically from the tax ID (CUI). - Free plugin in the WordPress.org directory, authored by MaxDev - Fills in company details from the CUI through the ANAF API, in classic checkout and Checkout Blocks - Compatible with HPOS (High-Performance Order Storage) WordPress.org profile: [maxdevagency](https://profiles.wordpress.org/maxdevagency/) WordPress **[MaxDev Facturare cu ANAF for WooCommerce](https://wordpress.org/plugins/maxdev-facturare-cu-anaf-for-woocommerce/)** Company details from the CUI, straight into the WooCommerce checkout. Free WooCommerce 8.9+HPOS ## Your systems, connected in real time. We sync WooCommerce with your ERP, couriers, and invoicing through webhooks, with zero manual work. Alongside, a simplified sample of the data that flows automatically on every order. ERP SoftOne · Nexus · Oracle COURIERS Sameday · FanCourier · Cargus · DPD · GLS and others INVOICING SmartBill · Oblio · FGO CUSTOM MODULES conversions · product feed · Pick & Pack webhook-payload.json ``` { "order_id": 3245, "source": "WooCommerce", "erp": { "system": "SoftOne", "client_id": "C-10482", "synced": true }, "courier": { "provider": "Cargus", "awb": "1900041273", "status": "generated" }, "invoice": { "provider": "Oblio", "series": "MXD", "number": 1042 }, "automations": ["stock_check", "price_rules", "pick_and_pack_flag"] } ``` Simplified fragment, real in structure: exactly the data that flows automatically from WooCommerce into ERP, courier, and invoicing, on every order. ## What our work looks like in practice. Some of our projects are under confidentiality agreements, but these say enough about how we work. --- ![Forelit B2B platform, built on WooCommerce](https://maxdev.ro/assets/_opt/case-studies/forelit/screenshot-6759c5f0-1280.webp) ![Forelit](https://maxdev.ro/assets/_opt/case-studies/forelit/logo-2f308240-132.webp) B2B · eCommerce ### b2b.forelit.ro WooCommerce SoftOne ERP Automation Forelit needed to fully digitize and automate its B2B operations. We built the platform on WooCommerce, connected directly to SoftOne ERP: client accounts created automatically from ERP data, tiered pricing and volume discounts with advanced per-client rules, and automatically calculated grace periods. - 3 clickssimplified checkout, with address and delivery window chosen from the account - 100%invoices and client accounts synced automatically from SoftOne [Read the case study](https://maxdev.ro/en/case-studies/forelit-b2b-platform-woocommerce-softone/) ![Hemerama store, synced with SoftOne ERP](https://maxdev.ro/assets/_opt/case-studies/hemerama/screenshot-59282b73-1280.webp) ![Hemerama](https://maxdev.ro/assets/case-studies/hemerama/logo.svg) eCommerce · Retail ### hemerama.com WooCommerce SoftOne ERP Stock sync We synced the store with SoftOne ERP for everything that could be synced: prices, stock, orders, and customers flow automatically between the two systems, with no manual work. - Two-wayfull sync of price, stock, orders, and customers - Real-timephysical stock availability, straight from the ERP, per store ![The rebelagoddess.ro online store, built on WooCommerce](https://maxdev.ro/assets/_opt/case-studies/rebela-goddess/screenshot-1972d633-480.webp) Fashion · Tailoring ### rebelagoddess.ro WooCommerce Automated invoicing Pre-orders Rebela Goddess, a brand with its own tailoring atelier in Bucharest, previously had a presence only on Instagram. We built them a WooCommerce store with automated invoicing and shipping, plus pre-order support. The demand it generated outgrew production capacity, with the atelier now running at full capacity. - 100%invoicing and shipping automated, built directly into the store - Orders pauseddemand outgrew atelier capacity, resuming soon ## Companies that chose us as their technology partner. Some of the companies that chose us to build and run their technology, in eCommerce and beyond. [Forelit](https://b2b.forelit.ro) [Hemerama](https://hemerama.com) [Somnexpert](https://somnexpert.ro) [Modularbox](https://modularbox.ro) [Electrocamelite](https://electrocamelite.ro) [Pigeonshop](https://pigeonshop.ro) [Rinostore](https://rinostore.ro) [Irigarden](https://irigarden.ro) [Travandi](https://travandi.ro) [Somnart](https://somnart.ro) ## We don't work like a typical agency. Here's the difference. The difference isn't the price, it's how we work before and after launch. Everything in our column can be checked: the products, the plugin and the case studies are public. | Criterion | Typical agency | maxdev | | --- | --- | --- | | Integrations | Generic plugins stitched together | Modules we write for ERP, couriers and invoicing, also used in Ordova and Praxi | | After launch | Project handed over, support on request | We run it in production: hosting, maintenance, updates | | Production experience | Builds only for clients | Our own products with real customers: Ordova, Praxi and an app on Google Play | | Proposal | Standard packages | A technical proposal built on your process | | AI | AI as a marketing promise | Claude Partner Network member, AI automations running in production | | Collaboration | Projects handed over and forgotten | Long-term relationships, many still ongoing today | | Public contributions | Usually nothing public to verify | Free plugin on WordPress.org and contributions to WordPress Core | ## A simple process, no surprises. **Getting to know you** We start with a conversation about your business, the challenges you're facing, and the goals you want to reach. **Analysis & plan** We analyze the requirements, propose the right technical solution, and set the implementation plan together. **Development with feedback** We communicate constantly, show you progress, and adjust along the way, so the product matches your business's real needs. **Launch & support** We test, publish, and configure the infrastructure. We stay by your side with maintenance and continuous development. ## Mostly eCommerce. But not only. Through our own products and client projects, we also work with service businesses, from beauty and healthcare to education. eCommerce & retail B2B & distribution Beauty & wellness Healthcare Veterinary services Fitness Education Professional services ## Questions we get asked a lot. ### Do you work off templates, or is everything built from scratch? We don't work off templates. Every application is built around your business's processes and goals, and the code is developed in-house by our own team. ### Can you connect my store to the ERP I already use? Yes. We've built integrations with SoftOne, Nexus, Oracle, and other systems, plus every major courier in Romania. If your ERP has an API, we can connect it. ### What happens after launch? We stay by your side. We offer technical support, maintenance, and continuous development, so the application stays secure, up to date, and evolves along with your business. ### Why don't I see testimonials or all your projects on the site? Some projects are built under confidentiality agreements or are internal products. In a conversation, we can show you case studies and concrete examples relevant to your business. ### How do we get started? With a conversation. Tell us about your business, and we'll come back with a technical proposal and a clear implementation plan. Reach out anytime. --- ## Contact - Phone: +40 735 343 355 - Email: contact@maxdev.ro - WhatsApp: https://wa.me/40735343355 - Book a call: https://cal.com/daniel.maxdev - Address: 66A Theodor Pallady Blvd, District 3, Bucharest, Romania